On 15th October, Samsung launched two revolutionising products in the region and to send this message to the media and their VIP’s they brought on board two of our top talents; Shereen Mitwalli and Nouraldin Al Yousuf.
The event was split into two, one being hosted in the morning for the media and the second in the evening for the VIP’s. Shereen Mitwalli takes the stage as the presenter and moderator for the international tour and Nouraldin Al Yousuf as the technology contributor and celebrity guest.
The MBC1 star Joelle Mardinian celebrated another milestone in her professional career by launching her own professional grade skin and hair care line. On 2nd October 2014, our celebrity host Shereen Mitwalli hosted the festivities in Dubai’s Mall of Emirates in front of hundreds of loyal fans.
Shereen did a wonderful job informing the audience about the new product launch and conducted a live interview with Joelle Mardinian on stage about her new venture and what the future holds for the beauty professional.
Joelle Paris Hair Care professional has been carefully formulated with the woman of the Middle East in mind. Together with leading beauty experts from Paris and in collaboration with an advanced hair care laboratory in France, Joelle has created a stunning array of products that promises to make the quintessential Middle Eastern woman feel and look her best. The range has been carefully crafted for all hair types and includes products for colored hair, keratin-treated hair, hair loss, blow-dried hair, masques to nourish hair and natural oil to soothe damaged hair.
Joelle Paris Skin Care is simply five easy steps to beautiful, supple and youthful skin. The women of the Middle East pride themselves on their looks, and this range helps them maintain their young appearance by protecting their skin and pampering it with the ultimate combination of essential nutrients and moisturizing elements. Their meticulously structured formulas work their magic on your skin in a gentle manner, but are powerful enough to give great results in just two weeks. The range and is suitable for all skin types and includes a day and night cream, a foaming cleanser, a hydrating sunblock and an under eye cream.
“There was no one else I would consider sharing the stage with for the launch of Joelle Paris, Shereen simply makes me feel comfortable” Joelle Mardinian
On 1st of October, our talented presenter was selected to cover the House of Lux Fashion Show live on Youtube. House of Lux was held at The Address Hotel in Dubai Marina and was attended by some of the top designers and celebrities in town. A competition held for upcoming designers, the evening was streamed live on youtube and and viewers across the region were entertained and kept updated by the talented and lively host.